Because of Lock down restrictions people are staying at home glued to their Television Sets and Phones, this makes TV and Online adverts the most practicable advertising platforms. The King of Buganda- Kabaka Ronald Mwenda Mutebi after the Corona Virus outbreak instructed the Kingdoms TV station BBS to provide discounted fees to help Businesses market their products during lockdown. One of the Directors Herbert Obwoya quickly identified the opportunity to advertise on this mass media platform well aware of its potential during these trying times of COVID19. The information about the Advertising opportunity was posted on our WhatsApp group by Director and Board Chairman Mr. Herbert Obwoya and the directors led by Beatrice Hofmann from German caught interest and started the beginning of what we now call our very first Advert.
The role played by the internet was crucial, it facilitated, two-way communication between the directors and BBS production team as well as provided us with information about the advert. Information beams throughout the atmosphere and it’s up to us to look for it. This is one of the problems many people are facing, they don’t know where to find information about products and services. It’s a problem Sokoni links seeks to address by providing an accessible marketplace that disseminates information about products and services to individuals and businesses. Great effort was made by management to create an advert that is directional and decisional for the new and existing customers.
The final advert was a process of planning and executing the conception of our promotional strategy aimed at creating exchanges that will satisfy the needs, wants, and objectives of individuals and businesses. In the ad the pleasant tone of our trade name and service illustrations are presented to the viewer repeatedly, the bottom-line summary, which is our signature line (“Your Business is our Business”) ends the narrative and illustrations. The intention of this advert is to communicate information about Sokoni-links ltds services, features, and benefits as well as build brand awareness, preference and loyalty. The communicative function of our advert is coined by abbreviations A.I.D.A (Attention, Interest, Desire, Action) and A.D.A.M (Attention, Desire, Action, Memory).
These are attributes that the ad seeks to generate from our customers. This advert will be viewed by millions during prime time, the advert is in Luganda language which is the TV stations main Medium of communication, but words in English are inserted to help send a clear message to English Speakers.
Visit our Facebook page at Sokonilinks ltd and view the advert Daily on Prime Time.10:30 Am and 13:30 PM respectively.
Written by: Oula David For More Information Contact:
M/S Beatrice Hofmann Director, European Coordinator, Board Member, Sokoni-Links ltd. +491788362947, beatricehofmann@gmx.de, Beatrice@Sokoni-links.com
Mr. Obwoya Herbert Director, Board Chairman Sokoni-Links ltd. +256772426451, herbertobwoya@gmail.com, Herbert@Sokoni-links.com
Mr. Oula David General Manager, Board Member, Sokoni-Links ltd. +256787559952, oulavid@gmail.com, David@Sokoni-links.com
Mr. Draku Gayo William Director, Board Member, Sokoni-Links ltd. +256772478238, Drakuwill@Yahoo.com, William@Sokoni-links.com
